Dr. Marcus Adam
Vertretungsprofessur Fashion Sales Management
Leitung Retail Research Laboratory
+49 7121 271 1454
marcus.adam@reutlingen-university.de
Gebäude 20, Raum 112
Nachhhaltigkeit in der Textilwirtschaft
Adam, Marcus
2024 | |
| Adam, Marcus (2024): Mode und Nachhaltigkeit: Kooperation von Schule und Hochschule. - In: Textil : Wissenschaft, Forschung, Bildung 95 (2). - S. 15-17. - URL: https://www.fv-textil.de/medien/fachzeitschrift-textil/aktuelle-ausgabe | BibTeX | RIS |
| Stroetmann, Helena; Weber, Tina; Adam, Marcus (2024): The desire to know: Gen Z's transparency requirements in fashion e-commerce. - In: 2024 Global Fashion Management Conference at Milan, 11-14 July 2024, Milan, Italy, proceedings. - Changwon, Korea : Global Alliance of Marketing & Management Associations (GAMMA). - S. 169-178. - DOI: https://doi.org/10.15444/GFMC2024.03.01.04 | BibTeX | RIS DOI |
2021 | |
| Adam, Marcus (2021): Nachhaltigkeit und betriebswirtschaftliche Forschung in der Textil- und Bekleidungsindustrie - Zeit für neue Wege. - In: Textil : Wissenschaft, Forschung, Bildung 92 (2). - S. 24-27. - URL: https://www.fv-textil.de/fileadmin/Pageflip/Heft%202-2021/index.html#heft-2-2021/page/24-25 | BibTeX | RIS |
2020 | |
| Bug, Peter; Adam, Marcus; Moessle, Katharina (2020): Analysis of moving images in fashion stores in Stuttgart. - In: Bug, Peter (Hrsg.): Fashion and film : moving images and consumer behavior. - Singapore : Springer. - S. 269-277. - ISBN: 978-981-13-9542-0. - DOI: https://doi.org/10.1007/978-981-13-9542-0_13 | BibTeX | RIS DOI |
2019 | |
| Adam, Marcus (2019): Warum Mitarbeiter-Commitment so wichtig ist. - In: Textile network. Deutsche Ausgabe (7-8)- S. 8-9. | BibTeX | RIS |
2018 | |
| Adam, Marcus; Strähle, Jochen; Freise, Matthias (2018): Dynamic capabilities of early-stage firms: exploring the business of renting fashion. - In: Journal of small business strategy 28 (2). - S. 49-67. - URL: https://jsbs.scholasticahq.com/article/26387-dynamic-capabilities-of-early-stage-firms-exploring-the-business-of-renting-fashion | BibTeX | RIS URN |
| Adam, Marcus (2018): Product-Service Systems (PSS) in the fashion industry : an analysis of intra-organizational factors. (Dissertation, Universität Ulm, 2018) - Ulm : Universität Ulm. | BibTeX | RIS |
| Adam, Marcus (2018): The role of human resource management (HRM) for the implementation of sustainable product-service systems (PSS) - an analysis of fashion retailers. - In: Sustainability 10 (7). - S. 1-27. - DOI: https://doi.org/10.3390/su10072518 | BibTeX | RIS DOIURN |
2017 | |
| Schallehn, Holger; Strähle, Jochen; Freise, Matthias; Adam, Marcus; Köksal, Deniz (2017): Product-service systems : source for sustainability in textile industry?. - In: Fashion education for the future : sustainable development in social, economic, environmental, cultural and geographic dimensions : [chapters presented at Fashion Colloquia Sao Paulo, in the EACH/USP, of the 2016 April 11-15]. - Sao Paulo : University of São Paulo. - S. 183-188. - ISBN: 978-85-64842-31-1. - DOI: https://doi.org/10.11606/9788564842311 | BibTeX | RIS DOI |
| Adam, Marcus; Schallehn, Holger; Köksal, Deniz; Strähle, Jochen; Freise, Matthias (2017): Product-service systems in the clothing industry : a conceptual business model and dynamic capabilities research. - In: Fashion education for the future : sustainable development in social, economic, environmental, cultural and geographic dimensions : [chapters presented at Fashion Colloquia Sao Paulo, in the EACH/USP, of the 2016 April 11-15]. - Sao Paulo : University of São Paulo. - S. 135-140. - ISBN: 978-85-64842-31-1. - DOI: https://doi.org/10.11606/9788564842311 | BibTeX | RIS DOI |
| Adam, Marcus; Strähle, Jochen; Freise, Matthias (2017): The interaction of product-service systems (PSS) and corporate environment management (CEM): can PSS drive today's fashion industry toward more environmental sustainability?. - In: Service science 9 (3). - S. 235-249. - DOI: https://doi.org/10.1287/serv.2017.0182 | BibTeX | RIS DOI |
